OOH-Bulletin
Design Rationale: This visual uses a pure white background and bold, minimal typography to create calm and focus. The hand placing a pink LEGO blossom emphasizes mindfulness and personal connection, while the classic Bonsai Tree set grounds the scene in a familiar, iconic form. Simplicity, symmetry, and softness guide the composition—letting the message “Build Your Peace” speak loud and clear.
OOH-Bus Shelter
Design Rationale: This ad pairs warm lighting and soft neutral tones to evoke a sense of calm and introspection. The LEGO Floral Bouquet sits alongside an open book and candle—symbolizing mindful rituals and cozy solo moments. Large serif text and a clean background keep the focus on emotional simplicity, letting the tagline “A quiet ritual. A lasting bloom.” resonate with the viewer’s desire for peace and permanence.