{"id":155,"date":"2025-05-06T01:03:19","date_gmt":"2025-05-06T01:03:19","guid":{"rendered":"https:\/\/yuehanz.annenbergprhosting.com\/?page_id=155"},"modified":"2025-05-07T02:06:02","modified_gmt":"2025-05-07T02:06:02","slug":"final-project","status":"publish","type":"page","link":"https:\/\/yuehanz.annenbergprhosting.com\/?page_id=155","title":{"rendered":"Final Project"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/a3920801-dedb-45d6-bd3f-cc933ac51240._CR003000600_SX1500_-1024x205.jpg\" alt=\"\" class=\"wp-image-156\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/a3920801-dedb-45d6-bd3f-cc933ac51240._CR003000600_SX1500_-1024x205.jpg 1024w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/a3920801-dedb-45d6-bd3f-cc933ac51240._CR003000600_SX1500_-300x60.jpg 300w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/a3920801-dedb-45d6-bd3f-cc933ac51240._CR003000600_SX1500_-768x154.jpg 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/a3920801-dedb-45d6-bd3f-cc933ac51240._CR003000600_SX1500_.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Build Your Peace&#8221; &#8211; A LEGO Botanicals Collection Campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Disclaimer: I have no affiliation with the brand or product and this is for a class project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LEGO Botanical Collection<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>From bricks to blooms, for mindful moments.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of LEGO\u2019s \u201cAdults Welcome\u201d line, the Botanical Collection transforms everyday building into a calming ritual. Inspired by real flowers, sets like the Orchid, Lavender, Succulents, and Wildflower Bouquet offer a creative escape\u2014no experience required. Each build takes 30 minutes to 2 hours, and most come with sleek vases, ready to style into any modern space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Our Strength<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visually refined<\/strong> \u2013 complements contemporary decor<\/li>\n\n\n\n<li><strong>Therapeutic<\/strong> \u2013 like meditation, but with bricks<\/li>\n\n\n\n<li><strong>Timeless<\/strong> \u2013 flowers that never fade<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign Concept: Build Your Peace<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many still see LEGO as a playful gift. <em>Build Your Peace<\/em> reframes the Botanical Collection as a personal ritual\u2014one rooted in self-care, calm, and beauty. It\u2019s not about gifting others, but creating quiet joy for yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign speaks softly and emotionally, shifting focus from nostalgia to wellness and lifestyle. Each build becomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A solo moment of calm<\/li>\n\n\n\n<li>A creative, healing act<\/li>\n\n\n\n<li>A lasting piece of home<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>For a New Generation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Designed for Gen Z and Millennials drawn to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aesthetic interiors and soft routines<\/li>\n\n\n\n<li>Mindful living and emotional design<\/li>\n\n\n\n<li>Brands they can connect with on Instagram or Pinterest<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><br><br>Step into a world where building becomes blooming \u2014 check out our peaceful, self-care-inspired outdoor ads.<\/h4>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/C8A8E648-37CC-4405-80F8-D0F540AEF791-Large-6-682x1024.jpeg\" alt=\"\" class=\"wp-image-239\" style=\"width:208px;height:auto\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/C8A8E648-37CC-4405-80F8-D0F540AEF791-Large-6-682x1024.jpeg 682w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/C8A8E648-37CC-4405-80F8-D0F540AEF791-Large-6-200x300.jpeg 200w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/C8A8E648-37CC-4405-80F8-D0F540AEF791-Large-6-768x1152.jpeg 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/C8A8E648-37CC-4405-80F8-D0F540AEF791-Large-6.jpeg 853w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Build-Your-Peace-3-1024x341.png\" alt=\"\" class=\"wp-image-240\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Build-Your-Peace-3-1024x341.png 1024w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Build-Your-Peace-3-300x100.png 300w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Build-Your-Peace-3-768x256.png 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Build-Your-Peace-3-1536x512.png 1536w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Build-Your-Peace-3-2048x683.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yuehanz.annenbergprhosting.com\/?page_id=228\">View Details<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><br>A story worth slowing down for \u2014 swipe through our serene Insta moment made to calm, create, and connect.<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-819x1024.jpg\" alt=\"\" class=\"wp-image-247\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-819x1024.jpg 819w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-240x300.jpg 240w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-768x960.jpg 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-1229x1536.jpg 1229w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-1639x2048.jpg 1639w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5572-scaled.jpg 2048w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5573-819x1024.jpg\" alt=\"\" class=\"wp-image-248\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5573-819x1024.jpg 819w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5573-240x300.jpg 240w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5573-768x960.jpg 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5573.jpg 1019w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5574-1.jpg\" alt=\"\" class=\"wp-image-249\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5574-1.jpg 819w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5574-1-240x300.jpg 240w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/IMG_5574-1-768x960.jpg 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yuehanz.annenbergprhosting.com\/?page_id=243\">View Details<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><br>See the bigger picture \u2014 our infographic breaks down how \u2018Build Your Peace\u2019 turns LEGO into mindful design.<\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"1024\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Design-Your-Calm-1-455x1024.jpeg\" alt=\"\" class=\"wp-image-250\" style=\"width:154px;height:auto\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Design-Your-Calm-1-455x1024.jpeg 455w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Design-Your-Calm-1-133x300.jpeg 133w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Design-Your-Calm-1-768x1728.jpeg 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Design-Your-Calm-1-683x1536.jpeg 683w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Design-Your-Calm-1.jpeg 889w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yuehanz.annenbergprhosting.com\/?page_id=254\">View Details<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">From bricks to balance \u2014 dive into the story behind the campaign and how we reimagined the Botanical Collection.<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/10347_lifestyle-1400x433-1-1024x317.jpg\" alt=\"\" class=\"wp-image-190\" srcset=\"https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/10347_lifestyle-1400x433-1-1024x317.jpg 1024w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/10347_lifestyle-1400x433-1-300x93.jpg 300w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/10347_lifestyle-1400x433-1-768x238.jpg 768w, https:\/\/yuehanz.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/10347_lifestyle-1400x433-1.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2014 <em>Because peace, like beauty, is something you can build.<\/em><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yuehanz.annenbergprhosting.com\/?page_id=252\">View Details<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yuehanz.annenbergprhosting.com\/\">Back to Homepage<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Build Your Peace&#8221; &#8211; A LEGO Botanicals Collection Campaign Disclaimer: I have no affiliation with the brand or product and this is for a class project. LEGO Botanical Collection From bricks to blooms, for mindful moments. Part of LEGO\u2019s \u201cAdults Welcome\u201d line, the Botanical Collection transforms everyday building into a calming ritual. Inspired by real [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-155","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155"}],"version-history":[{"count":9,"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/155\/revisions"}],"predecessor-version":[{"id":289,"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/155\/revisions\/289"}],"wp:attachment":[{"href":"https:\/\/yuehanz.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}