“Build Your Peace” – A LEGO Botanicals Collection Campaign
Disclaimer: I have no affiliation with the brand or product and this is for a class project.
LEGO Botanical Collection
From bricks to blooms, for mindful moments.
Part of LEGO’s “Adults Welcome” line, the Botanical Collection transforms everyday building into a calming ritual. Inspired by real flowers, sets like the Orchid, Lavender, Succulents, and Wildflower Bouquet offer a creative escape—no experience required. Each build takes 30 minutes to 2 hours, and most come with sleek vases, ready to style into any modern space.
Our Strength
- Visually refined – complements contemporary decor
- Therapeutic – like meditation, but with bricks
- Timeless – flowers that never fade
Campaign Concept: Build Your Peace
Many still see LEGO as a playful gift. Build Your Peace reframes the Botanical Collection as a personal ritual—one rooted in self-care, calm, and beauty. It’s not about gifting others, but creating quiet joy for yourself.
The campaign speaks softly and emotionally, shifting focus from nostalgia to wellness and lifestyle. Each build becomes:
- A solo moment of calm
- A creative, healing act
- A lasting piece of home
For a New Generation
Designed for Gen Z and Millennials drawn to:
- Aesthetic interiors and soft routines
- Mindful living and emotional design
- Brands they can connect with on Instagram or Pinterest
Step into a world where building becomes blooming — check out our peaceful, self-care-inspired outdoor ads.
A story worth slowing down for — swipe through our serene Insta moment made to calm, create, and connect.
See the bigger picture — our infographic breaks down how ‘Build Your Peace’ turns LEGO into mindful design.
From bricks to balance — dive into the story behind the campaign and how we reimagined the Botanical Collection.
